Big Bad Wolf Book Sale Cebu 2019: The Hunt is On!

Cebuano book lovers can enjoy non-stop book hunting and shopping as the World’s Biggest Book Sale officially launches in Cebu today and opens its door to the public from August 16 until August 26, 2019 at the IEC Convention Center (IC3), Pope John Paul II Avenue, Cebu City. Entrance is absolutely FREE. 

Big Bad Wolf Book Sale Cebu 2019

The Big Bad Wolf Book Sale is bringing over a million books across multiple genres at 50 percent to 90 percent off the recommended retail price. Genres include children’s books, fiction, non-fiction, and premium books to cater to readers of all ages. The Sale will be open for 24 hours throughout its 11-day run to accommodate shoppers’ schedules and give readers more time to browse through the variety of books and genres offered. 

The Sale will also be offering more titles of Magical Books with augmented reality technology for toddlers and preschoolers. It uses cutting-edge technology to help kids interact, play and learn as they watch the characters come to life. This year, the Sale offers 12 Magical Book titles ranging from fairy tales such as Cinderella, Little Red Riding Hood, and the Three Little Pigs to educational books such as Let’s Learn Alphabet ABC. 

ig Bad Wolf Book Sale Cebu 2019

Joining the Sale for the second consecutive year, local books from Adarna Publishing are also available and book signings from local authors are scheduled during the Sale. Readers can purchase books using cash, credit or debit cards including BPI credit card and PayMaya. Shoppers are encouraged to drop by multiple times during the Sale, as books will be constantly restocked throughout the whole duration. 

According to Jacqueline Ng, Founder of the Big Bad Wolf Book Sale, Big Bad Wolf Books is not just a Book Sale. It is an organization that advocates reading and English literacy. Our mission is to change the world one book at a time. Filipinos are avid readers, they love books, they understand the value and power of books however there’s a lot of people out there who don’t have access to books due to the pricing. For someone who has never had a book, that could be the one thing that could change his life and it is our role to provide access to affordable books. A book could inspire and empower readers with knowledge. 

ig Bad Wolf Book Sale Cebu 2019
Jacqueline Ng, Founder of the Big Bad Wolf Book Sale

The Big Bad Wolf Book Sale has always been a firm believer that everyone should have access to books and learn, regardless of their status. The book Sale’s Corporate Social Responsibility arm — the Red Readerhood will be partnering with its partner organization, Gawad Kalinga (GK) to furnish GK partner communities, public schools and libraries with books. THe Book Sale has pledged to donate 500 books and shoppers can also join the initiative by donating books for Big Bad Wolf Book Sale’s Red Readerhood corner during the Sale. 

Toby Florendo, Cebu Provincial Head of Gawad Kalinga stated that Gawad Kalinga believes that everybody has the right to learn and books should not be a luxury item but a necessity as it provides knowledge. The book donated through the Red Readerhood corner has allowed Gawad Kalinga communities access to quality brand new English books. We are delighted to be the partner organization to the Book Sale because even though our modalities are different, our goal is the same; it is to unleash the potential of every individual. We believe that books are one of the strongest tools for this to happen and the books collected from the Big Bad Wolf Book Sale Cebu will be distributed to Barangay reading centers. 

ig Bad Wolf Book Sale Cebu 2019
Toby Floredo, Cebu Provincial Head of Gawad Kalinga

During the Big Bad Wolf Book Sale Cebu 2018, a total of 5,000 books were collected from customers visiting the Book Sale and it was donated to Gawad Kalinga’s community libraries in Budlaan, Dumanjug, Bantayan and Ticad, public schools in Bago, Bicol and providing books to over 1,000 families. 

This year, Big Bad Wolf Books celebrates its 19th year of providing readers with high-quality English books at great discounts. Besides organizing Book Sales in Malaysia, the Malaysia-based Sale has traveled across several countries to Thailand, United Arab Emirates, Indonesia, South Korea, Myanmar, Pakistan, Taiwan, and Sri Lanka. 

Big Bad Wolf Books debuted in the Philippines with its Manila Sale in February 2018, followed by Cebu in July and Davao in November. It made its way back to Manila last February and Pampanga last month. 

Customers can also stand a chance to win vouchers daily and a bookshelf filled with books by the end of the Sale when they participate in the Book Sale’s social media contest. All they have to do is share photos of themselves at the Sale of their book hauls on Facebook And Instagram with the hashtag #BBW19LovesCebu to be in the running to win!


Media, bloggers and selected avid bookworms were invited prior to the grand opening of the sale. We were among the few who got first hand experienced of the wide range of books on sale at the venue. 

Big Bad Wolf Book Sale Cebu 2019

Big Bad Wolf Book Sale Cebu 2019

During the VIP Day also, the book sale was official opened and was graced by Cebu City Mayor, Edgar Labella, Bigh Bad Wolf Founder, Jacqueline Ng, Tony Florendo of Gawad Kalinga, Owners of the IEC Convention Center and Big Bad Wolf PH executives.

ig Bad Wolf Book Sale Cebu 2019

The Big Bad Wolf Book Sale is supported by Mezzo Hotel, PayMaya, ABS-CBN and Alcordo Advertising. 

Quick Facts About Big Bad Wolf Books

  • It is known as the World’s Biggest Book Sale
  • In 2018, the Book Sale visited 16 cities in 7 countries
  • In 2019, 3 more new countries were visited by the sale
  • The book sale is a landmark event in Malaysia.
  • Jacquelin Ng and Andrew Yap of BookXcess are the brainchild of the book sale

For more information and updates, you may visit the Big Bad Wolf Book Sale official website at or through their social media pages at @bbwbooksphilippines in Facebook and @bbwbooksph on Instagram.

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