Online influence is the ability to touch, affect and connect to other people online. To be an effective online marketer, you have to connect to the people instantly and influence them immediately. The more people you have influenced, the better. It is important to measure your online influence to determine how effective you are as an online marketer.
And the best place where your presence must be felt is in social media. According to survey conducted on the internet. Most internet users go online to check on their social media accounts like in Facebook and Twitter. These social media sites allow people from different parts of the world to connect and understand each other. Since the development of the internet, the physical limitations and boundaries has overcome. Today, we are able to know things and events happening outside of our community in just a few seconds. Imagine how great the impact of internet and social media on people.
Many business people has acknowledge the power of social media. Hence, they find ways on how to use it as effective tools for their online marketing. For online marketers, the primary question that they need to answer is “How can I connect to people instantly?” Before, you will know that you have connected effectively and influence other people if they became your followers. Yes indeed it is very true.
However, there are also people whom you have influence however, they did not became your followers. If this is true, how are you going to measure your influence then? This is the question answered by the developers of Klout, PeerIndex and Kred. These three websites will help you measure your influence online. You have to have a greater online influence in order for you to be called an effective online marketer.
To be able to have a greater online influence, consider the following tips:
- The very first thing you have to do is to make connections. Signing up on social media and adding some friends are quite easy to do.
- Next thing is to make people online to like you. You may start a discussion that would catch the interest of the viewers. When they started to like you and responding on your discussion, make sure to have a response to them so to keep them following your events.
- Then you have to keep your presence everywhere. If you think you have been effective in influencing other people, it is time to step up on larger audience. You have to do your homework like searching for new online places where more people are logging in. Make sure to make your page or your site attractive. Add some photos and videos and let your viewers share their own too. It would be more effective if you allow your viewers to interact with your posts, it would be better if they retweeted them or share them.
- Now if you are done with these things, all you need to do is to strengthen the trust and relationship you built with your viewers.
Establishing your network may seem hard and takes a lot of effort but if you are eager and determined enough to pursue things, it will surely paid off. Proper planning and a lot of patience is all you need in order to get into the top.