Coupons are both beneficial to store owners and shoppers. For businesses, this is a marketing strategy to encourage people to try their goods and services, and the buying public may enjoy several benefits in using coupons, too.
Nowadays, coupons are readily available online. Just check on websites that offer online discounts for goods, services, and places. Print them out or simply add the coupon code upon checkout of your online purchase. It only takes little effort.
Check below the four benefits of using coupons:
1. You get long-term savings
Consistently using coupons will help you with your long-term savings. Let’s take this as an example: you’re using bath soap and you’re buying it twice a month. The price of your bath soap is 3 USD and you have a 20% off coupon for it. Every time you buy that soap, you get 60 cents of savings.
In a year, you buy that soap 24 times, so that’s 24 × 60 cents. You’ll then have 14.40 USD savings from your bath soap alone.
2. It allows you to check out a new brand
Coupons are not only applicable to goods, but there are also coupons for trying out services and new places. For instance, resorts and other vacation hubs usually offer discounts on some seasons over the year to lure new tourists.
If you’re eyeing a competitor brand yet hesitant to make a move because you might be regretting spending your money in the end, you can use a coupon to avail of their service, product, or accommodation at a lower cost. You can then do a side-by-side comparison with your tested brand without the extra blow on your budget.
3. You have the chance to purchase stock in volume
Most coupons are used by business owners to encourage consumers to purchase in volume. Stores set a discounted price for mass purchases. For instance, if you’ll buy 2 items, then you’ll get 1 for free. With this, you then have the option to stock the goods that you frequently use.
Just make sure that you check the product expiry and visualize if you can use it quickly. This can be considered as another money-saving strategy for you.
4. It increases foot traffic to your store
Coupons are not only beneficial to customers but to business owners as well. If you’re a store owner, using coupons is undeniably a strong marketing strategy for your business. Your store becomes known to the consumers who recognize the long-term saving potential of using coupons, thus making your business always on the shoppers’ radar. If they get a good experience from using your product or buying from your store, they’ll become loyal customers in the long run.
Whether you’re a shopper or a business owner, take the time to consider the benefits of using a coupon as mentioned above. The stigma of using coupons to be branded as cheap is a thing of the past. Knowing your way around coupons only shows that you’re a wise consumer.